Digital Marketing›LinkedIn Marketing and Personal Branding
Master LinkedIn Marketing — Build Influence, Grow Your Network, and Generate Business Leads!
This course teaches you how to use LinkedIn strategically — from optimizing your profile to creating impactful content that attracts the right audience. You’ll learn how to build credibility, expand your reach, and generate professional opportunities.
About This Course
The LinkedIn Marketing & Personal Branding course by Urbancode helps professionals, entrepreneurs, and marketers master LinkedIn’s tools for business growth. You’ll explore personal branding techniques, content optimization, analytics, and advertising to position yourself or your brand as an industry authority.
- Hours of Instructor-Led Training
- Hands-on Projects across Web, Data & AI
- Includes Beginner → Expert Level Topics
- Mentor Support, Assignments & Code Reviews
- Job Assistance & Portfolio Guidance
- Urbancode Certificate of Completion
What You'll Learn
Optimize Your Profile
Create a strong, search-optimized LinkedIn profile that attracts recruiters and clients.
Build a Personal Brand
Position yourself as an expert through authentic and consistent content.
Grow Your Network
Connect with professionals, founders, and potential clients in your niche.
Generate Leads & Opportunities
Use content and outreach strategies to bring in high-quality business leads.
Run LinkedIn Ads
Plan, create, and analyze paid campaigns for brand visibility and conversions.
Track and Improve Performance
Use LinkedIn Analytics to measure impact, reach, and engagement.
Course Content
- Understanding LinkedIn as a professional network
- Why LinkedIn matters for personal and business branding
- Types of LinkedIn users and goals
- Overview of organic vs paid reach
- LinkedIn algorithm basics
- Creating a professional and optimized profile
- Writing effective headlines and summaries
- Profile banners, featured section, and portfolios
- Optimizing for SEO and visibility
- Building credibility through endorsements and recommendations
- Content formats: text posts, carousels, videos, and articles
- Crafting engaging hooks and storytelling
- Hashtags, tagging, and timing strategies
- Building consistent posting habits
- Analyzing post engagement and insights
- Finding and connecting with the right audience
- Relationship building through comments and DMs
- Generating inbound leads through content
- LinkedIn Sales Navigator essentials
- B2B outreach and conversion strategies