Digital Marketing›Meta Campaigns
Master Meta Campaigns — Build High-Converting Facebook & Instagram Ads!
This course teaches you how to plan, launch, and optimize paid ad campaigns using Meta Ads Manager. Learn to reach the right audience, design effective creatives, and analyze campaign data to maximize ROI.
About This Course
The Meta Campaigns course by Urbancode is perfect for digital marketers, entrepreneurs, and freelancers looking to scale their online presence. You’ll explore every part of Meta advertising — from strategy to ad creation, audience segmentation, budgeting, analytics, and retargeting.
- Hours of Instructor-Led Training
- Hands-on Projects across Web, Data & AI
- Includes Beginner → Expert Level Topics
- Mentor Support, Assignments & Code Reviews
- Job Assistance & Portfolio Guidance
- Urbancode Certificate of Completion
What You'll Learn
Understand Meta Ad Ecosystem
Learn how Facebook and Instagram Ads Manager works and structure campaigns efficiently.
Create Winning Ad Campaigns
Design and run high-converting campaigns that attract the right audience.
Target the Right Audience
Use advanced targeting and retargeting strategies to maximize ROI.
Manage Budgets & Bids
Plan, allocate, and optimize ad spending for better cost efficiency.
Analyze Performance
Use analytics tools to measure and improve campaign success.
Run Advanced Campaigns
Leverage dynamic ads, automation, and conversion tracking for pro-level campaigns.
Course Content
- Overview of Facebook and Instagram marketing
- Understanding Meta ecosystem and Ads Manager
- Ad objectives and campaign hierarchy (Campaign → Ad Set → Ad)
- Organic vs Paid strategy
- Compliance and Meta ad policies
- Creating and managing a Business Manager account
- Connecting Facebook Page and Instagram account
- Setting up Ad Accounts and Payment Methods
- Facebook Pixel and Meta Conversion API setup
- Access and permissions management
- Understanding Core, Custom, and Lookalike Audiences
- Geo, demographic, and interest-based targeting
- Behavioral and retargeting strategies
- Building audience personas
- Ad placement optimization across Meta platforms
- Choosing the right campaign objective (Traffic, Leads, Conversions, Awareness)
- Designing ad creatives and copywriting best practices
- A/B testing creatives and CTAs
- Carousel, Video, and Story ad formats
- Mobile-first and performance-based design principles