Master Digital Marketing — From Basics to Advanced Strategies!
Take your marketing skills to the next level! Learn SEO, social media marketing, content marketing, email campaigns, Google Ads, and analytics. This course helps you develop a data-driven approach to grow businesses online with real-world projects.
About This Course
The Digital Marketing course by Urbancode covers everything from marketing fundamentals to advanced growth strategies. Starting with core concepts like market research, customer personas, and content creation, you’ll move through hands-on training in SEO, social media campaigns, paid advertising, and analytics. By the end, you'll be ready to plan, execute, and optimize marketing campaigns like a professional.
- Hours of Instructor-Led Training
- Hands-on Projects across Web, Data & AI
- Includes Beginner → Expert Level Topics
- Mentor Support, Assignments & Code Reviews
- Job Assistance & Portfolio Guidance
- Urbancode Certificate of Completion
What You'll Learn
Master Marketing Fundamentals
Understand customer behavior, content strategy, and digital marketing channels.
Optimize SEO & Content
Learn keyword research, SEO tactics, and content planning for growth.
Execute Social Media Campaigns
Run campaigns on Facebook, Instagram, LinkedIn and measure results effectively.
Run Paid Ads
Master Google Ads, social media ads, and A/B testing for conversions.
Leverage Analytics
Track traffic, conversions, and ROI to make data-driven marketing decisions.
Implement Advanced Growth Strategies
Use growth hacking, omnichannel marketing, and scaling techniques to maximize impact.
Course Content
- Introduction to Digital Marketing
- Understanding Online Consumer Behavior
- Market Research and Competitor Analysis
- Customer Personas and Buyer Journeys
- Basics of Content Marketing
- On-page and Off-page SEO
- Keyword Research Techniques
- Writing SEO-optimized Content
- Link Building Strategies
- Content Calendar Planning
- Social Media Platforms Overview
- Creating Engaging Content
- Community Management and Engagement
- Social Media Ads (Facebook, Instagram, LinkedIn)
- Measuring Social Media ROI
- Google Ads Fundamentals
- Search, Display & Video Campaigns
- Budgeting and Bidding Strategies
- Ad Copywriting & A/B Testing
- Conversion Tracking & Optimization