Digital Marketing›Social Media Management

Become a Social Media Expert — Build, Grow, and Manage Brands That Stand Out Online!

⭐ 4.8/5👩‍🎓 9,842+ students

This course teaches you how to manage social media platforms strategically — from planning content calendars to running paid ad campaigns. Learn how to analyze insights, optimize engagement, and maintain a consistent brand presence.

About This Course

The Social Media Management course by Urbancode is designed for aspiring marketers, entrepreneurs, and creators who want to turn content into growth. You’ll master content strategy, platform algorithms, ad tools, and analytics to build effective campaigns that deliver measurable impact.

Social Media Management
  • Hours of Instructor-Led Training
  • Hands-on Projects across Web, Data & AI
  • Includes Beginner → Expert Level Topics
  • Mentor Support, Assignments & Code Reviews
  • Job Assistance & Portfolio Guidance
  • Urbancode Certificate of Completion

What You'll Learn

Develop Social Media Strategies

Plan and execute social media strategies that align with brand goals.

Create Engaging Content

Design visuals and write posts that capture attention and drive interaction.

Run Paid Ad Campaigns

Use Meta, LinkedIn, and Google Ads to reach targeted audiences effectively.

Analyze Performance Metrics

Track engagement, impressions, and conversions using analytics tools.

Manage Online Communities

Engage followers, handle feedback, and build long-term relationships.

Stay Ahead of Trends

Learn to adapt quickly to new tools, algorithms, and audience behaviors.

Course Content

  • Overview of digital marketing and SMM
  • Understanding social media ecosystems
  • Popular platforms and their audiences
  • Organic vs paid social media
  • Role of a social media manager

  • Setting up business profiles on major platforms
  • Defining brand voice and visual identity
  • Creating a social media content strategy
  • Hashtags, trends, and post optimization
  • Community management and engagement

  • Types of content — images, videos, carousels, reels, and stories
  • Content planning and calendar management
  • Tools like Canva, Buffer, and Hootsuite
  • Storytelling and writing effective captions
  • Timing and frequency optimization

  • Introduction to Meta Ads Manager
  • Creating ad sets and targeting audiences
  • Budget allocation and bidding strategies
  • Analyzing ad performance and ROI
  • Cross-platform ad integration